Investor strategy call – November 22nd 2021
Speaker1: [00:02:40] A matter. How’s it going today? Good, how are you? Good, good. Nice to hear from you. I’m doing well. You know, last week was pretty quiet. Yeah, yeah, that’s how it is like, that’s business, right? Sometimes you’ll be crazy, sometimes to be quiet. So yeah, yeah. All right. So we see one participant, Adeola, and yeah, so Eddie, because you’re the only participant here. Yeah, I’m going to assume you have a question. So but just confirm it. Just raise your hand or say something. We’ll bring you up right away. Addict and no. Hey, how’s it going?
Speaker2: [00:07:38] Not bad. How are you guys doing?
Speaker1: [00:07:41] Yeah, doing good. I know that last time we chatted like you were, you were kind of deep into it. So how how things progressed in general
Speaker2: [00:07:54] Or slow but steady? We got I sent you an email about an email. You talked about the loan guarantor. So we’ve got one. It’s going to take about 30 percent of the GDP promotes, so we’re looking to have that signed off by Wednesday, hopefully. So it’s like it’s reviewing the you put together.
Speaker1: [00:08:27] Here we go. Here we go. Yeah. So that means, are you doing so? That means you don’t really need the. That means I don’t really need the what’s it called again? You don’t really need the template anymore or you still need to
Speaker2: [00:08:41] Know what it was. It’s just it just the loan. It’s not like this bringing in cash.
Speaker1: [00:08:48] Yeah. Fair enough.
Speaker2: [00:08:50] Yeah. So that’s why I sent that out yesterday for you, and I appreciate the feedback I got from it on this stuff. We just didn’t realize because it’s not in our situation that you have a preferred, preferred preferred stock and it’s not possible to have cumulative preferred stock. It’s actually very, very, very based on what I know is I think if you look at the stock markets altogether, maybe less than. Less than 20 percent actually have that kind of structure, we have the first thought that is cumulative. So which is why we decided to generalize, but I got the feedback, so we took it a bit.
Speaker1: [00:09:43] Ok. Ok, and that is that the comment that matter because I think I saw we saw that matter commented on, right? Yeah. Ok. Yes. And. Yes, very real quick, what’s the decision that you decided to change the text to?
Speaker2: [00:10:03] Well, what texture is that,
Speaker1: [00:10:05] Yeah, what did you decide to decide to update the thing? Summary?
Speaker2: [00:10:11] Well, yeah, I just just put on this stuff, right? Yeah. Yeah, just to put the general. Ok. Guys, in general, because this is about more than 80 percent, we don’t we can just generalize on the back of that. A lot of people don’t understand what you mean by professor because they just buy and sell. So certainly, probably you have some of the startups and some are very sophisticated investors getting to that point. You’re looking at the stock market on its own. Most of them don’t do preferred stuff because they’re not really they’re not really making money. They’re doing that. Yeah, you lose money. You lose money. You lose the money. You lose money. I’m not going to do it for you. I’m not going to compound it for you.
Speaker1: [00:11:03] So. Exactly. But I mean, a lot of mean you have to be out of your league if you’re if you don’t know what a preferred stock is and you’re playing this game.
Speaker2: [00:11:12] But no, no, no, not not at my level. You might be shocked, shocked that investors don’t. I was told by somebody I was quite slow to get to that. Most of these people, it deals with this people on a daily basis and they got millions and millions of dollars. But they don’t understand what you’re talking about a time you have to lecture them, even though they are correct. The investor, they suffocated by the law, by what the law says they are. But they don’t understand just basic stuff like how inflation you protect the inflation issue to protect me. Invest in released effort to protect your cash or your your stock focusing on stuff like that. That’s why I decided we decided not to use any very sophisticated or any form of jargon in the document to make it very plain and simple.
Speaker1: [00:12:16] Oh, OK.
Speaker2: [00:12:18] I’m wondering, it’s nothing like volatility and volatility. Ok, what are you talking about?
Speaker1: [00:12:23] Yeah. And I’ll tell you what, I can go through it now, if you like, because I didn’t really. I was working on some other calls. But then I mean, if you like, if that’s if that would help.
Speaker2: [00:12:36] Celebrity.
Speaker1: [00:12:38] Let me just. If you want, you can pull it up or I can pull it up, which one do you prefer or see?
Speaker2: [00:12:47] Do I have it open? Yeah, you need to grant me permission to be able to do that.
Speaker1: [00:12:53] Yep, yep, you should be good
Speaker2: [00:12:58] To raise it. And you see my screen.
Speaker1: [00:13:09] Yes, sir. All right. Yeah, you can. So I’m just getting really quick. You can remove just the second D on is situated in front of Britannia.
Speaker2: [00:13:27] When this removes.
Speaker1: [00:13:28] Yeah, just one day in.
Speaker2: [00:13:31] Oh. Oh, yeah, yeah, so that I gotcha, I gotcha.
Speaker1: [00:13:39] Okay, okay, good, good.
Speaker2: [00:13:44] Oh, I’ve not had enough sleep in the last 48 hours.
Speaker1: [00:13:52] Yeah, I can imagine.
Speaker2: [00:13:56] So I think I’m trying to work with more than I may. Yes. Yeah. The other thing is, I don’t know what it’s full of himself or he doesn’t know what he’s talking about yet because he said he was only focusing on execution and not strategy. Oh, how do you with the clients if you if you client don’t agree with your execution style, you just want to give you something, you just execute it. But we need to have a good understanding of this is what you’re going to do. And this is what I’m thinking and we have a common front that we’ve gotten as good on that basis. But if you think that you just give you something as free advice, as long as you give it how you should go about it, then I don’t see the value added to it. I could just get anybody to do that. Everything has a good together. What is a good thing or not? It has to be a strategy. We have to be on the same page as to how this thing should be executed.
Speaker1: [00:15:01] Yeah, because like the whole idea and I agree, because I mean, the whole idea is like we would have sent the tickets, we got that email it back to. And because I mean, that’s the point of us writing all the instructions. I mean, going forward, we told them like, OK, we have all these instructions. That’s the point of us, of all these, of all these videos and all this stuff and all this text, because the point of that is to send it to the virtual assistant for them to execute, right? Yeah. But I guess what may is already May’s been in the system already, so she’s already trained. So, yeah, you, I believe, was able to do it. He’s more of you. And so over time, they’ll get trained, but May can do the job anyway.
Speaker2: [00:15:41] So just, yeah, yeah, she’s very knowledgeable. And yeah, I just don’t want to I want to work with. So I just want to have a good rule on this. Then I’ll probably just talk to her later on this night or tomorrow morning. Then we can move forward on this.
Speaker1: [00:15:57] Got it. But that’s yeah, the way that because like Maze in the Philippines, and so it looks like the people in the Philippines, the way that they think is like the way that their culture and everything is a bit different. So I mean, if you just give them the instructions and you just tell them what to do specifically, then they just understand it like that. It’s a different. We look at OK. Situated. Um, so, OK, so you’re saying these statistics, right, so I personally don’t know what a livability score is, I don’t know if matter does, but. So if this is for somebody who doesn’t understand, they’re not that they don’t know that many things, would they understand what a limited livability score is? Or is that just a stupid statement that I made because. Is that common knowledge? Because I don’t know what livability score means. Oh, he just he just got off there. You just wait a second until he comes back.
Speaker2: [00:19:06] Sorry, guys, I have no idea what happened to my internet,
Speaker1: [00:19:10] Nor is there.
Speaker2: [00:19:14] And that’s and so you guys have any comments, what I plan to do is engage me probably this night or tomorrow, and I let him, you know, start sending this out and see what comes back from that. I just got got a bad month. I got to extend the conditional movement. It’s so nice to get this true, but things are looking up. But at the same time, I need to be more aggressive this time around for the next two months and see what comes out of it.
Speaker1: [00:19:57] Ok, got it perfect, and we’ll make sure that the only thing we’ll make sure that the information is up to date because sometimes we had a few people in the private equity firms, they moved around and switched jobs and sometimes when you email them, some of them were saying, Oh, you know, I don’t work here anymore. So we’re going to do a quick update tonight, actually, before you get on that and then we’ll give instructions to validate it because just FYI. But I just have a few comments on the on a on the on the Sun reader because.
Speaker2: [00:20:28] Yes, sir.
Speaker1: [00:20:29] What is it? Livability school?
Speaker2: [00:20:32] What is what
Speaker1: [00:20:34] What is the livability score?
Speaker2: [00:20:38] And so it’s more or less like, OK, how do you explain that? The proximity to the amenities challenge the system in times of crime rate and stuff like that. The schools around that area that they go into into consideration when they’re OK.
Speaker1: [00:21:08] Ok. The reason why the reason I was asking is because I don’t know if it is a common knowledge.
Speaker2: [00:21:16] It is common if you want to if you want to evaluate the neighborhood where the property is located, yes.
Speaker1: [00:21:24] Oh, OK, got it.
Speaker2: [00:21:25] Got it. I can send you some links where you find that.
Speaker1: [00:21:28] Yeah. Ok, good because I was just asking because I mean, if these people don’t know what preferred stocks are then or preferred?
Speaker2: [00:21:37] Yeah. Well, I didn’t know what median income is, right? Yeah. Well, they might pick that interest to ask this question. Right? What? What does this look and what does it mean?
Speaker1: [00:21:51] Yeah, yeah. Got it. Because yeah, I’d look at those two items. And what else here, I mean, we can continue going through it if you like, and then make sure that
Speaker2: [00:22:01] Because the the the median, for instance, the median income tax about all kind of people in that neighborhood, can they afford to pay? Because if you if you’re in the neighborhood, you find a property in the neighborhood where the median income is about 20k and you’re trying to charge it a thousand or 800, what is that amount? That means you don’t have capacity to pay. Let’s say the see. So. Of. So divided by 20. So about 48 or 50 percent of your income goes to rent. So are they going to survive on that? So are we seeing income with not that’s not deducted tax, if not? So that’s why distance matters, though this capacity to actually pay the rent in that market for those living down market.
Speaker1: [00:23:06] Look, I got it.
Speaker2: [00:23:08] Most of them are in the labor force. It’s not people that just sit at home. They have a source of income. They’re in the labor force, I think about 70 or more than that, the labor force.
Speaker1: [00:23:20] Ok, so I guess the point that you want to make to them is, is these are people that they’re not going to go in the street tomorrow and they’re not living on the edge. Yeah.
Speaker2: [00:23:30] Mm hmm. They’re not living on the edge.
Speaker1: [00:23:33] Yeah. Ok, so so everything. So you satisfied with everything we can go through it more. Are you satisfied with the way it looks? Are you ready to distribute that or?
Speaker2: [00:23:44] Yeah, so that’s what I’m asking for feedback. So I’m going to take some of the. The fact that.
Speaker1: [00:23:52] Yeah, let’s let’s take a. Yeah, if you can just pop it up, if you can just take a final look through everything there.
Speaker2: [00:24:00] How’s my. Okay. Okay. I think you were saying something. Uh. Let me see the game.
[00:24:19] It. Ok. Yeah.
Speaker2: [00:24:33] Thanks to my scandal.
Speaker1: [00:24:34] Yeah, looking at it right now.
Speaker2: [00:24:38] And what can you see?
Speaker1: [00:24:41] Stoney points out the top stony places, a value at the bottom, it says, to access. Okay.
Speaker2: [00:24:46] Yeah, okay. I was trying to copy something from the feedback from you guys. Ok. But the. And sometimes they say I’m going to include some of what he was talking about, the constant interest actually being negative because of the of the inflation. So I’m going to embed that into it as well. It is a lot of explanation I have just been through somebody that is not savvy, like like you guys. And that.
Speaker3: [00:25:33] And I have one question. So what is the
Speaker1: [00:25:36] Expected
Speaker3: [00:25:38] Interest rate that we are expecting to get? On the debt,
Speaker2: [00:25:43] As this is about two percent less 2.5 maximum 2.5. Yeah, yeah,
Speaker3: [00:25:53] Yeah, exactly. So that that’s my point. Like with the inflation number so high and the debt being devalued, so the like, the basically the the cost of the real cost of debt is actually negative in that. And it is expected to, you know, the inflation is expected to stay high for some time so that this is a good point to idea.
Speaker2: [00:26:17] Yeah. And with that, the the equity value keeps increasing. I mean, it should maintain its again.
Speaker1: [00:26:29] No worries.
Speaker2: [00:26:32] Today.
Speaker1: [00:26:38] Kerry, scroll a bit up. That’s OK.
Speaker2: [00:26:41] Yeah. Ok.
Speaker1: [00:26:46] I mean, the other way, the reverse way of going.
Speaker2: [00:26:49] Okay, so this is this is what I just copied from. From the feedback, so I’m going to take it.
Speaker1: [00:27:05] So here’s what I find interesting. I find it interesting that you talk about and I find something interesting here. This is something to think about, but I find it interesting. You talk about the. You talk about the features before you talk about the benefits. Right? So you hear you’re talking about the livability score percentage, the income percentage, the population, the. You features and then the benefits seem to come after because you’re targeting a you’re targeting more of a kind of a newbie audience. It makes sense to talk about the benefits before the features or what are your what are your thoughts on that?
Speaker2: [00:27:45] Um, well, the futures, the futures actually decided futures on investment highlights how the futures of do they’re trying to talk about more on the. Just talking about the all deal in general, the environment. Okay, this is not some, some where there’s nobody. So the actual people live in this area, that means that it’s going to attract a lot of renters. Then the benefits before even talking about what I might get is not just about the eight percent. So you talk about the up to 15 percent, I know these are the benefits first before even talking about return because you’re protecting your money, you know, it’s stable compared to the traditional instrument, which your return and that’s not paid is compounded. It does already forming your opinion about the deal before you even get into the features of the deal, you know, more or less, OK, what you know, as you know, most people want to, okay, what do I benefit from this apart from just the return? Some people are more focused on the benefits more than the futures or the return of property. Of course, in the benefit from the returns as well. But how does that return benefit? Apart from the cost aspect of it, we protect you from inflation. It’s a safer bet. You know, it’s been money by professionals. It’s not just some individual, it just come together and they have some change in their pocket and actually decide to buy property. So that’s why I decided to put out based on the feedback I’ve gotten from some of the people doing marketing is that people love to see benefits before seeing the futures. Oh yeah.
Speaker1: [00:29:41] Definitely.
Speaker2: [00:29:42] A lot of people have seen several features, they are not interested in features, they want to see benefits.
Speaker1: [00:29:47] Yeah, just like copywriting, right? But then that’s that’s kind of sudden because at the bottom you summarize everything really like boom, boom, boom. But at the top, you know, there’s a bit there’s a little block of text. Wouldn’t it be? Wouldn’t it be better to put the summary at the top or what do you think?
Speaker2: [00:30:08] You mean this this summer here?
Speaker1: [00:30:10] Yeah, because, yeah, because even somebody that just skims that they can see that right away, the paragraph is somebody that’s looking through it quickly. Maybe they’ll miss the, you know, the the
Speaker2: [00:30:22] Yeah, OK. Got to what you’re saying? Yeah, I got you. So this test can be in the middle and you can come to a goal. Insane.
Speaker1: [00:30:34] Yeah, because like, look, you see some nice summary So if you go to the top, you say a good sentence, you say, OK, I send a capital Inc is doing X and we’re doing Y because of this. But then you go on and then you talk about it’s situated here and then you talk about the technicals, like the percentages, right? Which triggers the feature brain, right? I think that I think that that would be right. I think that’s the right to the point. I think I don’t know if you remember Kenneth Kenneth recommended something like this on the on another summary on one of these or whatever.
Speaker2: [00:31:13] Okay. So I just pick one or two on the on the suggestions and actually the benefits that and. Then to assess the investor presentation, I’m going to put a link there. There you go. Yeah, that makes sense.
Speaker1: [00:31:36] Awesome. And then we can go back and forth because he pulled out the question, but with besides the. So then how is the website part because I know that there was a ticket on the website? And so where are we with that and what is the deliverable on that?
Speaker2: [00:31:48] Well, I mean, I just I honestly, I just. Some my partner has been very busy on other projects, so I’m not the only person on this score. It’s my biggest obstacle to my cross. I’ve not been really focusing on on the on the websites. I’ve got something, but I’m not just satisfied with it.
Speaker1: [00:32:13] Got it, got it.
Speaker2: [00:32:15] Sure, you guys get this. Just a minute. So here. It’s. Ok. This guys.
Speaker1: [00:32:32] Well, we’re still seeing Microsoft Word quietly.
Speaker2: [00:32:38] Yeah, just a minute, I’m trying to the female blue landing page. Ok. Well, we do. Why do? Let’s talk about the page. I just bear with me, please sit here. Yes, it.
[00:33:42] And these. Yes.
Speaker2: [00:34:06] Fortunately, is not coming out. I have no idea what happened there. E-mail. So again, this is coming up my do.
Speaker1: [00:34:33] If North.
Speaker2: [00:34:40] Oh. Hmm.
Speaker1: [00:35:21] So it’s a bit of trouble we can we can potentially come back.
Speaker2: [00:35:24] I can assure you, I get it. Ok? And say again. Finally, got it. I see.
Speaker1: [00:35:36] There we go. Yeah.
Speaker2: [00:35:39] No, this is not what I have in mind. Uh. So I see what I have in mind on the other side that this is what I put together, which then this is the video and I feel this format, I’m happy with this. I prefer. So this text I put together to come here so that people can see what they’re looking for. I don’t want people scrolling everywhere before they get access to, yeah, they can see. There’s a video here. I think you’ve seen the video before. Yep.
Speaker1: [00:36:31] So while the video is playing, I just have just a suggestion because. Sorry. Just a quick suggestion as a viewer, because I actually can’t hear the audio. But we I mean, I made just two things on the on the investment opportunity, right? Because. Mm hmm. So you talk about benefits of the top better returns compared to stocks and bonds and just out to the compare. And so I see three benefits, right? And then you go into the features afterwards. So I’ll just recommend talking about more benefits prior to you talking about the features.
Speaker2: [00:37:09] Exactly. That’s what I say this page here. This is why I expect to be here. Good. All that should be here. And this should move a bit more to this side. So people see the benefit before you even get into anything. That’s where I understand the brain. Oh, OK. This is why, again, protecting my money is better than stock, so I don’t put my money is talking. So before you can get into. The features of the deal. So this I want taken out this one, I won’t take it out entirely because then if she does, everything should just be on one page, even tab being prodded. But. In the dissent, dissent, we. Can I show you something? This is mine. This is let me say again, this is what I have in mind. And, you know, people, people, so I need to go now. So this is just this is how I won the. So this is what I have in mind. Just something very simple, and it’s not complicated at all. So they can click on it and you can see the video. This is very straight to the point, email name it. So hopefully that will be tweaked between today and tomorrow, but I don’t want to bet on that, so I just want to go outside with what we’ve got right now while we work on this.
Speaker1: [00:38:47] Ok. Ok. The only other recommendation I have is like, I mean, it’s kind of a small thing, but it can be a big thing is the is just the numbers when it comes to the investment highlights because I mean, it almost looks like it’s terms. You know, so I mean, maybe if you find somebody who’s litigious, they may say, Oh, you know, you’re selling, you’re selling before you make sure that there are credits. If you just have something on the website that says by viewing this page, you agree that you’re accredited or you agree that you’re one of the exemptions, then and that should keep all the lawyers away.
Speaker2: [00:39:20] I can’t hear you anymore.
Speaker1: [00:39:22] Can you hear me now?
[00:39:29] Hello. Can you hear me now?
Speaker1: [00:39:39] Hello, can you hear me? All right, we may have lost Adam for now. All right, no worries. So in the meantime, let’s bring up. Hey, guys. Hey, how’s it going today, sir?
Speaker4: [00:40:28] It’s going great. Yeah. Thank you so much for your help with that agreement. That was really that was really great. I was able to get that signed. So here we go. Thank you for that.
Speaker1: [00:40:41] There you go. Yeah. Just the only caveat is that we’re not we don’t we don’t have any lawyers here. So that’s just to get you in the right direction.
Speaker4: [00:40:51] It looks pretty, looks pretty legit. But no, that’s fine. I just needed an agreement because I told him that they’re going to do the legal for their side anyways to break up all the pieces. And there’s no need to pay a lawyer twice. And my my advisor told me, he said, you know, at the end of the day, it’s just a piece of paper thieves, a thief and a piece of paper generally won’t stop a thief.
Speaker1: [00:41:19] I totally agree. I totally agree. Like we’ve seen, we’ve seen some founders. What they would do is, like some founders wouldn’t pay somebody to successfully, even if you’ve written all the agreements in the world. So it depends on the quality of the relationship and then the legal agreement is just a tool.
Speaker4: [00:41:39] Yeah. Yeah, it’s it’s I guess it’s probably a fear thing for some people, but some other people will call the bluff and be like, You’re not going to pay for that, you’re not going to go to court. So, you know, thieves, a thief, I’ll go with that. But yeah, so the outreach has been going. We’re improving on it. There was a little rough last week. We did over a thousand emails and only one person has asked for more information. So we’re digging through that. Have said one of the partners said they weren’t happy, which I said, you know, like, it’s only one week like that. I know we did a lot in the week, but he can’t forget that it’s still the first week. It’s five days of outreach, so it’s not going to sell in the first week, even if we did contact a thousand. So I did address a couple of issues like we did have near 300 balanced emails, which is a big problem. We checked through the we addressed the database issue. I mean, you, but we did. I know he had a KPI on Friday and from one hundred and eighty something near two hundred emails, we had only twelve pounds. So much, much better because at the beginning we’re doing 400 emails and we’re doing like one hundred and twenty pounds. So yeah, we’re looking better now. I think we’re getting our stuff together. Yesterday, I did some research about. Securities exemptions for the states. And I’ve put us under the section for a two, so that one seems like like the basic BACE1 one, like
Speaker5: [00:43:41] It’s pretty low. And so maybe you can tell me if I made a mistake doing that. But as far as I read, as long as it’s a sophisticated investor, as long as you don’t do any public advertising. And as long as you’re like contacting it, like you’re not like soliciting it, like
Speaker4: [00:43:54] You’re selling it to the general, like you’re selling it one on one, like I’m communicating directly one on one to people, then I think I’m OK. What do you think?
Speaker1: [00:44:05] Yeah. And honestly, I have to go right now and look that up right now because I have it somewhere with the music. Remind me the name of the exemption every time.
Speaker4: [00:44:16] Yeah. Section four. Then it’s bracket. A closed bracket. What’s that one called? Sorry, I don’t know the actual term, I always call in brackets for bracket, a close bracket, a then open bracket and then then two, then close bracket.
Speaker1: [00:44:38] Oh yeah, me too. So I just need to brush up on this one because we have the American of. All right. This is obviously something up. I’m going to have to ask the the person some of our internal people, like Richard Reid and so on about because he deals with this more but. So help me understand here, because I mean, from my understanding like. So offerings and purchasers either have access to
Speaker2: [00:45:23] The type of information.
Speaker5: [00:45:28] Yes, so I think you’re reading the same thing I did, did you read? Is it investor one on one or something?
Speaker1: [00:45:33] Exactly, yeah.
Speaker5: [00:45:34] Website security system kind of pace from there.
Speaker1: [00:45:38] Yeah. You’re saying that like so they’re seeing that it has to be like the information center. It has to be something similar, like the Form S-1,
Speaker4: [00:45:50] Which I looked up. And you know, the data room covers it all pretty much.
Speaker5: [00:45:56] So as long as I have this stuff in the data room?
Speaker4: [00:46:00] Yeah, like good. And I looked up the form and it seems like it’s all there.
Speaker1: [00:46:07] Good. We’re going to we’re going to send you a ticket, though, just on our thoughts. We’re going to take a deeper dive into this in detail because we’re about to draft our own Richard. But I mean, just based on this guy, it seems like this is not something where it’s like you on a Facebook group or anything you just just once in one research and then you put the terms in the private email, you know, they’re accredited or you talk to them on the phone. And then by this, it should be fine if it’s granted. But I make the representations, but we want to just, you know, we’re going to probably reconfirm what you just said by doing the deeper dive on this one.
Speaker4: [00:46:42] Ok? And I talked to Made Today, and
Speaker5: [00:46:47] She says, Well, how can we know who’s a sophisticated investor? And I said, Well, the thing is is you really never can. The best thing that I can ask for you to do is that you’re going to contact these firms and you’re not going to talk to the secretary. But when you’re talking to a fund manager, you’re going to consider them a sophisticated investor, even if they’re not right because they’re the people directly managing money and they’re the one making the decisions. But as long as you don’t reach out to like a secretary or someone who’s just, you know, they just come in $15 an hour. Right?
Speaker1: [00:47:18] Well, yeah. And but I mean, that’s where this is, where it gets practical, right? Because the part where it gets practical is when it gets practical right is when you’re sending things out and then you don’t know the person that’s reading the email or you don’t know what’s going on behind the person in the email, and you don’t know if their status has changed since we last spoke. So it’s kind of a small technicality because somebody can actually change your status. That’s if you just want to be really, that’s if you want to be really litigious and everything. But I think so far, like if the less obviously, the less you put in writing that is funny, the less you put in writing. That is a feature, the better because it makes it more sellable and it makes it less risky from a security point of view. But if you just focus more on benefits, then you’re more vague and you can talk more about there’s less compliance over it. Right. And if the email doesn’t assume that you’re selling anything, it seems that, oh, you know, I want to show you something if people make sense. It’s just increasing. The vagueness decreases the legal risk just as a broad principle,
Speaker4: [00:48:29] Something something that I kind of I’m
Speaker5: [00:48:32] Holding on to. And you could correct me if I’m wrong or bring this to Alyssa, David or someone else. The my thinking is that when, when in the writing, like if you look at the document that you’re currently holding open right now, it’ll go down to if you if you offer to one person who’s not a sophisticated investor, if you offer it to one of these people that aren’t, then you’ll have to issue a remittance offering. And and that’s the case. If if we’re selling to multiple people, then that’s a little scary. But if we’re selling to one person and I sell to someone so he can’t, he
Speaker4: [00:49:13] Can’t buy it unless he’s a sophisticated investor.
Speaker5: [00:49:16] I’m not selling to 240 or 400 people or anything like that, right? Like, you can’t be an unsophisticated investor and invest in this. It’s just impossible because we’re not looking for a bunch of people. So as far as I’m concerned, reaching out to them won’t really hurt because we won’t have to recall it because we didn’t actually sell to them. Yes, unless I’m mistaken.
Speaker1: [00:49:37] Essentially, the only thing is because we have to reach out to a lot of people anyway for them to even say that they’re interested in the first place, which is a bit annoying. Yeah. So yes, you’re right. In that sense, I’d say as another general principle, the SEC like and all these these regulators, they seem to like it when somebody is in the wrong. They don’t want, they don’t like it when people. It’s kind of like a hit and run. They seem to like it when people, you know, if they end up in the wrong and it’s really bad, then they just say they just hate that they make proof that they’ve tried to correct the wrong because back in audits, then then if it looks less, the punishments are worse. If you try to hide something wrong than if you say, Oh, sorry, this is a mistake.
Speaker4: [00:50:27] Yeah, yeah, plead ignorance. Yeah, that actually saying that.
Speaker1: [00:50:31] Yeah, exactly. I mean, because when I was at an exempt market dealer, it was the same thing. It’s like, Oh, you just say, Oh, I’m sorry, that was a mistake, and then you file in a complaint. You don’t have to do any of that, but it seems to be like an overarching type of principle.
Speaker4: [00:50:47] Hmm. Ok. Ok, that’s good. Do you have any other tips you could maybe give me to pass on to me?
Speaker5: [00:50:53] She’s now doing LinkedIn outreach. She’s got a very, very vague connection message going out that says, I work with people and I make them majority
Speaker4: [00:51:03] Owners in companies. That’s like, it doesn’t even like it’s it’s very like vague. It could be any company. I just work with people and help them become majority owners. And then she has like a
Speaker5: [00:51:14] Second post, which is very close to the email that you wrote. And so after they make a connection, it’s like, thanks for accepting this is the deal. And so that’s what she’s going to start doing now
Speaker4: [00:51:28] Through LinkedIn as well as emails.
Speaker1: [00:51:31] Ok, one that’s I guess two thoughts. Reaction one is the LinkedIn. The promise of LinkedIn. You can only do you know if you want to be aggressive only 30 to 50 a day? Now it’s really only 20 something a day because they start banning people with absolutely nothing more than 50 a day. Or she found
Speaker4: [00:51:53] A hack for that. Are you sure they’ll ban me? Because that’d be really scary, because she says she has a hack for that. If you if you if you send a mass amount at one. Like, like, I don’t know how it’s even possible, but you send out a mass and play with the software. Yeah, all at once, they can’t tell.
Speaker1: [00:52:12] Don’t, don’t, don’t. Because I’ve got my link to the account two times. I don’t recommend it’s not worth the risk. You can do it if it’s like a fake if you buy a fake accounts. But I wouldn’t. I strongly recommend it’s not worth even risking it at all because I’ve already been my account banned twice. So, I mean, I already know and
Speaker4: [00:52:30] You to start over.
Speaker1: [00:52:31] Know like I had to give them my passport and they had to ask them on Twitter and I had to wait like a few weeks, you know? Well, yeah, I would do it if you use fake accounts, but that’s another rabbit hole. For now, I would just I’ll just tell her to focus on using the
Speaker2: [00:52:55] Limit,
Speaker1: [00:52:56] Stick to the limit and more hyper targeted. But then, you know, supply isn’t that bad if you like. If we go through script API and if we have the right to do it, because then we can get the right people, if we really just get the right keywords. And that’s if that’s and then there are also the American people because we’re getting one of the one of the internal people to clean up some of the update, the records and the database. And then American people may be interested even though it’s America. So because 80 percent of the contacts are in America. So I’d really look at that and then that keep the LinkedIn thing as like something on in the background as that’s going on.
Speaker2: [00:53:34] Is LinkedIn’s really? Is it really a future kind of outreach?
Speaker1: [00:53:39] I don’t think it’s like I think it used to be I think it used to be like in 2018. But now, because you can only buy fake accounts unless you buy fake accounts, it’s not efficient. And even when you buy fake accounts, you can still it can still take everything down. So I think if the conversion rate is really high, it’s efficient. But you know, it’s really not like it’s more of a long term thing they have to do every day. The one thing?
Speaker4: [00:54:09] Well, you know, I, one of the partners from USC, kind of all of it was one sentence, really. I’ll just read what he said in this kind of to me, it was it was, you know, he didn’t sound happy. I just provided him an update and I thought it was a pretty solid update. You know, like it was, it covered a lot. But he says, Hi everyone, this certainly isn’t where we want to be. It’s been some time and a lot of work as a lot of work has been done by you. Did the UFC franchise see this deck? What’s the plan going forward? So it doesn’t, I mean this one week, but I’m trying to figure out how it can like, I’m spending money. I’m not trying to pinch pennies here and trying to do the job right. So I want to make sure that I can like I feel like, you know, thousand emails should be producing results. Maybe there that untargeted. So I don’t know.
Speaker2: [00:55:07] So suggest make a suggestion, please. I don’t know how close you are to this particular partner. If you have a good relationship, I think you if we don’t have the same relationship. I think you should reach out. So get it. Constructive feedback, so you know what?
Speaker4: [00:55:30] Yeah, yeah, yeah, so that’s that’s good that you said that. And so I actually did get a call from the other partner, the one that I work with directly, the one that signed all my agreements, the one that I’m this other guy I barely ever spoken to. And he called me today and he said, Hey, don’t worry about Eric. Eric just complains he doesn’t keep up on the deal. He just shows up. He just knows we’ve had this deal since July, but he doesn’t realize we haven’t given you the documents that you need till this week and you just started this week. Don’t worry about him. He just shows up and complains and he doesn’t actually know what’s going on. So that was one one partner. But, you know, like at the end of the day, I’m not going to completely discount this guy, Eric, because you know, he might be he might be thinking something else like his friend might be saying, Yeah, don’t worry about anything. He just complains. But you know, I still want to respect his feelings. So if there’s maybe something there that needs to be addressed,
Speaker2: [00:56:25] Hopefully
Speaker1: [00:56:28] You know one thing, one thing to try the we have an introduction part like in the in the portal to. Yeah, I mean, some of them, they want to bid on things, but try some of the trade, some of those contacts as well. Just ask them if they can introduce you to people and so on. Just a little bit. But yeah, what I would do if I were you. I look at people that were investors that are probably to change this hypothesis that just look at people that are interested in sports and get investors to only invest in sports. And then that’s it and then just target them. But it’s just it’s not based on any new data or anything. It’s just a new hypothesis completely and then test that the results are for that. And I think the conversion would be a bit higher. And if that if the emails get higher for that hypothesis, then because it’s really a thousand, so say thousand and one. So then I think we have to change our hypothesis right right away and then get higher at
Speaker4: [00:57:28] Fourteen hundred now, actually. So yeah, yeah, we’re up there.
Speaker1: [00:57:32] Yeah. So I think collectively, like you have to get up to get higher and then based on that, then tested on LinkedIn and do everything. And I’m thinking we can come up to this point. I’m thinking sports or just sports and Jim’s investors. That’s it, because it’s like super specific now, because before it was just, you know, private equity investors. But then if we target it, then I think that would be something to work with.
Speaker4: [00:58:03] So how how do you target that? And like, how do you how do you not only find an investor, but an investor who invests only in those areas?
Speaker1: [00:58:13] So I’ll tell you right now and I have some, some associates that are coming on for one on one, so I’ll tell you in detail, but basically it’s really just a tool and LinkedIn, because the tool uses LinkedIn and uses Bing right straight up. So I just say Jim and investor in the tool, and I think people are interested in gyms and they see their and investors in Irvington and we can use their PayPal and all their emails. And then anyone who’s interested in Jim’s and investing, they’ll be interested. We’re hypothesizing that they’ll be interested in in UFC. And then I think the response go way up rather than just UK would say this kind of bailout that we just have to come up with new and untested.
Speaker4: [00:59:06] Ok, I’m going to just jump out because I’m sorry for taking too much time here, but I’m going to send you my only link.
Speaker1: [00:59:13] Yes.
Speaker4: [00:59:14] In the chat, and I was hoping you could click it because today I had 30 opens and 11 clicks. I think that’s fantastic. If they’re clicking
Speaker2: [00:59:24] My link,
Speaker4: [00:59:25] Right? Like at the moment, like almost half of them are going to my link. So this is this. I don’t know if that link works or not. You might have to put a WW w. I thought that sounded good, but you know, no meetings get booked and I’ve had probably about 50 people click a link. So may I was saying like, like you said to, you know, it might be my email at the bottom and maybe was thinking that maybe they think it’s my website, so they’re
Speaker5: [00:59:54] Clicking it to think it’s my website.
Speaker4: [00:59:57] And so I should get a website up.
Speaker1: [01:00:01] Yeah. But you know, ultimately I would remove all hyperlinks from the email and just have it one call to action. And then but I think more urgent than that is really I think we need to get these investors and test that ASAP.
Speaker4: [01:00:15] Ok.
Speaker1: [01:00:17] So, OK, so tell you what. So I just made a commitment to a few associates that just jumped on to talk to them. One here, but I think I think what I’ll do, I’ll look at that hypothesis and I’m going to draft something up when it comes to margins, and then we can just tighten that up so we can increase that response rate. There’s less people that we have, but then at least we’re going to get the response rate a bit higher quality.
Speaker4: [01:00:45] Yeah. So we don’t have e-mails going up and still have that low ratio that shows bad on our part from to the investor or to the client.
Speaker1: [01:00:54] Exactly, exactly. I mean, one thing, too, I mean, some things you can withhold for you. You don’t have to tell them everything, but some things you can probably withhold as well. I mean, there’s honesty and that there is, yeah, in ultra transparency. So I mean, you know, I
Speaker4: [01:01:10] Started I started into late. I was like in the beginning of the week, I was like, Oh, yeah, we’re putting on 400 tomorrow, and we’ll be doing that every day. So I started, I already sunk myself there, like, how’s that going? But yeah, I know, I know better. Ok, I’ll jump out now and let you have your meeting. I really appreciate the extra time and sorry guys, for keeping you waiting.
Speaker1: [01:01:27] No worries. Tell you what you get. You get an email from me tonight, personally, and then I’ll send you like, we’re going to just target people more specifically, right? And then let’s test that out and let’s see what the market responds with because we have to iterate quick.
Speaker4: [01:01:38] Ok, perfect. Let’s do it.
[01:01:42] You get to.
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